After years of rumors and informal confirmations, NBA Commissioner Adam Silver has finally admitted that the famous NBA logo silhouette was indeed based on Jerry West. In an interview with Benjamin Hoffman of the New York Times, Silver finally solved one of the longest-standing mysteries in the league’s history.
Silver mentioned that even though he was not around when the NBA logo was designed, he and Jerry West were always convinced that West’s image was the model for it. However, Jerry also indicated that he felt uneasy being referred to as ‘The Logo.’ He believed that the logo should represent a greater idea than just himself. “Classic Jerry.”
Jerry West’s story has become legendary.
Jerry West, a well-known individual in the basketball world for his accomplishments as both a player and executive, died at 86 years old. Often referred to as “The Logo,” West was not at ease with the nickname. He thought the logo should depict more than just one person, showcasing his modest character.
During a 2011 conversation with ESPN, West mentioned that being the inspiration for the logo was “flattering” but also revealed his preference for the connection to remain private. He also wished that the league would possibly think about altering the logo.
West’s collaboration with Jonathan Coleman on his autobiography, titled “West by West: My Charmed, Tormented Life,” provides additional insight into his thoughts on the logo. He remembered a subtle acknowledgment from former commissioner Walter Kennedy, who said to him, “Jerry, that’s all you.” Kennedy’s son later verified that his father had started the concept with graphic designer Alan Siegel, with the intention of using a depiction of West as the basis.
The Designing of the Logo
The NBA logo was created in 1969 by Alan Siegel, a famous graphic designer. Siegel was friends with Dick Schaap, who was editor of Sport Magazine at the time, and gave him access to a large collection of sports photos. Siegel was fascinated by a photo of West dribbling on the court, attracted to its verticality and feeling of motion. This picture has been the outline that has shaped the NBA’s branding for more than fifty years.
NBA commissioner Adam Silver finally says that Jerry West inspired the league’s logo
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During a 2010 discussion with the Los Angeles Times, Siegel definitively declared, “The answer is Jerry West.” Regardless of this, former commissioner David Stern decided not to reveal the inspiration behind the logo, keeping a sense of secrecy.
The lasting impact of the logo.
In 2021, Siegel repeated to NBA.com the story of how he discovered the photograph that would later be used as the logo. He acknowledged West’s important impact on the NBA but did not directly state that the logo was inspired by him. It was not until later that it was uncovered, contributing to the logo’s air of mystery.
West had conflicting emotions about the symbol. It feels as if I need to say sorry for that symbol. He expressed to NBA.com that he did not enjoy the attention it drew to him.
Adam Silver’s recent affirmation represents a crucial point in NBA history, recognizing West’s essential contribution to the league’s identity. Up to this point, Silver had simply suggested who the logo might be, like during a press conference at the 2021 All-Star weekend where he said, “Even though it’s never been confirmed that the logo is Jerry West, it definitely bears a strong resemblance to him.”
Jerry West: A Legend in Basketball
Jerry West’s impact on the sport of basketball goes much further than just being the logo. He gained the nickname “Mr. Clutch” for his scoring skills, defensive strength, and ability to perform well in crucial moments as a player. West played for the Los Angeles Lakers for his entire 14-year career, during which he achieved 14 All-Star selections and secured an NBA Championship in 1972. His reputation as a player was solidified when he was accepted into the Basketball Hall of Fame in 1980.
After he stopped playing, West successfully shifted to a career as an executive. He was instrumental in constructing the Lakers’ dynasty in the 1980s and later in the early 2000s. His ability to spot talent and deep understanding of basketball led to the creation of some of the best NBA teams ever, solidifying his place as one of the top executives in the sport.
Effect on the Game
Recognizing Jerry West as the influence behind the NBA logo goes beyond simply acknowledging one person’s impact. It embodies the principles and essence of basketball. The logo symbolizes the qualities of excellence, dedication, and timeless appeal that West embodied during his career.
West’s death serves as a time for the NBA community to contemplate. His impact on the league as a player, executive, and ambassador has made a lasting impression. The logo, which showcases his outline, will still represent not only West’s impact but also the deep history and lasting popularity of basketball.
Advancing Ahead
As the NBA continues to change, Jerry West’s legacy will always be a solid foundation of its past. Confirmation of his involvement in the logo’s creation enhances the complexity of his already illustrious career. The logo will now have a more important meaning for both fans and players, serving as a tribute to the man who influenced the game we cherish.
Adam Silver’s recognition is a suitable tribute to a genuine sports icon. Although Jerry West may have been uneasy with the spotlight, his influence on the game is unquestionable. The NBA logo reflects his impact and the principles he believed in, representing excellence, determination, and the drive for success in basketball.